Customers want to find you.

Or find the competition. Customers have wants and needs they are seeking to fill. When they search who are they finding? So the real question to ask is:

 "How do I make sure that new customers will find us - instead of our competition?".

 

The 4 ways customers can find you.

These won't be a surprise for most business people:

  1. traditional advertising
  2. personal selling
  3. word of mouth
  4. the Web

 

Traditional Advertising vs. the Web

We're not here to tell you that traditional advertising is dead. There are situations where it still works; although usually with a pretty hefty price tag attached. There is one problem though. Every example of traditional advertising shares one common characteristic: 

 

Interrupting customers for their attention. 

By now we accept that the internet is changing the game of business. Here is the problem (or the opportunity) for businesses:

Interrupting customers' attention doesn't work on the web. 

Why? Because customers are in control. They have at least thousands of choices. As businesses we need to do just two things:

  1. help customers find us
  2. then give them an experience with our product/service that is remarkable enough that they will tell others by 'word of mouth'.

 

We help you with #1.

We help you create a path on the web to your product, service, or idea that customers can follow. Then you can take care of #2. Here's how it happens:

  • customers search on the web using words - these words are just names they give to their ideas of what they want in a product or service.
  • most businesses have a Brand - your brand is just a name you give to your ideas about what it is your business sells. 
  • we help you tap into the words customers use to create multiple pathways on the web to your products and services - we use their own ideas to connect them to your brand.
  • one of the most effective tools we use are Domain Names - basically names on the web that describe products, services, and ideas.

 

Domain Names are Real Estate

Domain names are basically ideas on the web described by words. Words that follow the laws of supply and demand. You can put an unlimited number of words on your website to describe what you are trying to sell, but there are limited number of names available for the location of your website.

Unlike real estate which occupies a unique physical location on land; a domain name is an idea that occupies a unique location in a person's mind. Another difference is in real estate a buyer may say that location is important, but in most cases there is a range of locations that meet their needs. 

With domain names there are fewer choices because each domain name is a different idea in the customer's mind.

 

We use Domain Names to Connect

At Chief Naming Officer we use domain names three ways to help you connect with new customers:

  1. We sell meaningful domain names
  2. We lease domain names, short and long-term
  3. We form partnerships with some of our customers looking to achieve more complex goals.

Currently we are selling domain names at our Ebay site. We want to be a bit different. Rather than asking high prices we let free markets decide. That is why many of our names worth hundreds or thousands of dollars have no reserve prices and $0.97 starting prices. Curious why?..

We want to give you an experience that is remarkable enough that you will tell others by 'word of mouth'. Sound familiar?

You can view our current domain name auctions by visiting our Ebay store:



stores.ebay.com/chiefnamingofficer